Trellis Society Soirée
A Fresh and Modernized Vision for Calgary’s Premier Fundraising Event
THE CLIENT
Trellis Society
The Ask
Reimagine the annual Trellis Soirée to refresh its brand, modernize the guest experience and elevate its fundraising capacity, while still honouring the traditions that built Calgary’s most anticipated philanthropic evening.
Our Strategy
We designed a bold, three-phase event experience from a vibrant reception to an immersive theatre-style program and a high-energy afterparty, blending connection, storytelling and fundraising in fresh new ways.
The Results
$1,011,599 raised in a single night
Record guest engagement and renewed excitement for the event
Surprise and delight moments throughout utilizing culinary, entertainment and gifting
Positioned Trellis as a bold, forward-thinking leader in Calgary’s philanthropic community