Pembina Pipeline Townhall & RISE Awards
Elevating Employee Recognition Through Connection
THE CLIENT
Pembina Pipeline Corporation
The Ask
Modernize a dated townhall format while seamlessly integrating the newly created RISE Awards recognition program. The goal: deliver a business-oriented update with strong production value, while celebrating employee excellence in front of a broad company-wide audience.
Our Strategy
In close collaboration with Pembina’s Corporate Communications team, we designed a dynamic hybrid program that merged corporate updates with meaningful recognition. By announcing RISE Award finalists and winners live on stage and concluding with a dynamic reception, the event became both informative and inspiring, blending leadership vision with employee celebration.
The Results
Strong positive feedback from Pembina’s executive leadership and repeat year over year
Increased submissions for and engagement about the annual RISE Awards program
Seamlessly integrated RISE finalists experience with an intimate finalists + Officers luncheon, headshots and front row lounges at the Townhall
A refreshed Townhall experience that heightened engagement and reinforced Pembina’s culture of recognition