OWN.Cancer $300M Campaign Close Event
From Vision to Reality: Honouring Canada’s Largest Health Fundraising Campaign
THE CLIENT
OWN.Cancer - Alberta Cancer Foundation, Alberta Health Services & University of Calgary
The Ask
Mark the close of a $300M fundraising campaign with an exclusive, 5-star experience for the major donors who made it possible, held inside the Arthur J.E. Child Comprehensive Cancer Centre before its official opening.
Our Strategy
Design a sophisticated and elegant reception that offered major donors an intimate first look at the state-of-the-art centre they helped fund. By pairing meaningful storytelling with elegant staging, fitting entertainment and personalized touches, we created a sense of ownership, pride, and legacy.
The Results
200+ major donors hosted inside the new Cancer Centre
Memorable, first-in experience that cemented donor impact
Premium culinary experience and surprise performance by JUNO Award winning Canadian trumpeter, Jens Lindemann
Captivated audience leading to a surprise $30M donation at the event
Elevated the OWN.Cancer brand as a bold, community-driven campaign that achieved one of the largest fundraising milestones in Canadian healthcare history