Graham’s Monumental Ride
A once-in-a-century relay for youth mental health
THE CLIENT
Graham Construction
The Ask
Support Graham Construction’s centennial year celebrations by planning and activating a community investment initiative that engages Graham employees, partners and clients in a campaign to raise funds for youth mental health.
Our Strategy
Brand Alive's contribution to Graham’s Monumental Ride combined strategic communications, sponsorship activation and the execution of a series of cycling events designed to engage participants across North America. Brand Alive developed the campaign concept and continued to oversee stakeholder engagement, event logistics and communications, bringing together multiple audiences in support of a meaningful cause.
By connecting a significant corporate milestone with a broader community purpose, the campaign provided Graham with a meaningful way to celebrate its centennial year.
The Results
Expected to raise more than $300,000 in support of youth mental health initiatives
Strategic communications and storytelling engaged over 300 donors to support two incredible charitable organizations
Over 250 employees and partners joined cycling events across North America
“Brand Alive has shown a unique ability to integrate seamlessly into our team and organization. They worked hard to understand our objectives and created a memorable Centennial experience that will leave a lasting impact for years to come.”
- Orlene King, Vice President, Brand and Communications